It was not until later that he realized the world was a beautiful place full of many things to learn. In the beginning…ĭriven by his newfound passion, Philipp Dettmer applied to the Munich Design School and was accepted. Steve Taylor, often dubbed ‘the voice of Kurzgesagt,’ is the voiceover for each video, varying from 4-16 minutes. The studio’s YouTube channel focuses on highly stylized animated educational content through the use of the flat design style. The site works hard to raise awareness for topics in the fields of science, space, technology, biology, history, and philosophy, integrating humor into each video to really resonate with the target audience and inspire learning at the same time. While the online giant engages in information design projects of all kinds, it is probably best known for its unique animation videos. So how did Kurzgesagt reach so many people and build an enormous and devoted loyal base? The question is, what distinguishes their animated explainer videos from others available on the internet? Minutes can very quickly turn into hours – we’re telling you. WARNING: You may soon find yourself going down an endless Tik-Tok-style rabbit hole where you can’t help but click one video after another. In fact, their videos are so engaging that they are notorious for encouraging binge-watching stints. Even with the multitude of online video content in existence, Kurzgesagt has still managed to cut through the noise through its uniquely humorous video content and offer something unique to the online world. In light of these statistics, it is no wonder that Kurzgesagt is now the largest Youtube channel in Germany, with its main headquarters based in Munich. Launched in 2013 as a freelance project by Philipp Dettmer, Kurzgesagt has accumulated more than 16 million subscribers and a massive 1.6 billion views. “ It is a YouTube channel and design agency, who, in their own words, have a unique perspective on design, color, and storytelling’. Kurzgesagt – is a coined German phrase, translated in English to “In a nutshell.
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